For over 70 years, families have made a tradition out of attending the Berrien County Youth Fair in Berrien Springs Michigan. With its rich history, thousands continue to flock to one of the largest county fairs in the Midwest. The Berrien County Youth Fair has continuously ranked among the top fairs and festivals in Michigan. The perfect venue is waiting for you to promote your product and service to our large customer base!

Located near the US-31 Bypass and close to I-94 and drawing from Southwest Michigan and North Central Indiana the Berrien County Youth Fair is at the heart of the demographic you desire – our demographic mirrors that of the Michiana market.

Our sponsorship program is flexible to meet the needs of your organization. We will customize a sponsorship package for you based on what you require to create a successful partnership. With a friendly, relaxed and helpful staff to assist, you can assure that your sponsorship will earn results from implementation to execution!

Your sponsor package may include the following benefits:
  • Positive product or service enforcement through association with well-known entertainment venue
  • Category Exclusivity – assure that you have the undivided attention of your customer at the Fair
  • Promotional Rights – develop effective promotions that yield measurable results at the Fair
  • Naming Rights – prominent branding at the Fair’s most popular exhibits or attractions
  • On-Site Presence – perfect for sampling, display, sales and more!
  • Identification in Media – tap into the Fair’s many media partners in television, radio, and newspaper
  • Exposure on and link from Fair website ( – our visitors are your visitors.
  • Inclusion in Fair collateral – advertise in our Fair Program Book and realize opportunities for identification on Fair Brochures, Posters and more!
  • On-grounds P.A. Announcements – we will tell all of our guests that you are at the Fair!
  • Hospitality admission tickets

Join our other Fair sponsors in realizing a partnership that yields results!

For sponsorship opportunities call:
Jill Hein, Marketing & Sponsorship
Berrien County Youth Fair Association, Inc.
9122 OLD U.S. 31
P.O. Box 7, Berrien Springs, Michigan 49103
Phone: (269) 473-4251
FAX: (269) 473-4203